The psychology of persuasive product design

I came across an interesting talk today by Nathalie Nahai. In her talk Nathalie uncovers the principles behind user engagement and concludes with what it means to walk the fine line behind persuasion and manipulation, all delivered in a fun and upbeat style.

For more on the subject, check out her website. She also has a related book which I imagine is the movie for which her talk is the trailer. And I liked the trailer.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s