The psychology of persuasive product design

I came across an interesting talk today by Nathalie Nahai. In her talk Nathalie uncovers the principles behind user engagement and concludes with what it means to walk the fine line behind persuasion and manipulation, all delivered in a fun and upbeat style.

For more on the subject, check out her website. She also has a related book which I imagine is the movie for which her talk is the trailer. And I liked the trailer.


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